How to set and control your ads spending

This guide references your Facebook ads account. If you need help finding your Facebook ads account inside of Facebook you can follow this guide or try this link: http://facebook.com/ads/manager/ 

Understanding the basics: How do I change, reset, or remove my account spending limit?

WARNING: It is very important that you set a monthly limit on your Facebook ad account. If you fail to set a limit, it is extremely easy to spend more than you anticipated resulting in a charge to the credit card you have associated with your Facebook ad account.

Facebook cannot provide reimbursements for amounts spent beyond ad credits, which will charge to the credit card you have on file. It is your responsibility to set your account spending limit correctly and consistently monitor your account to make sure you are not in danger of exceeding your total credit value.

You can change, reset, or remove your Facebook ad account spending limit at anytime.

There are two ways to change your account spending limit. You can UPDATE the spending limit, or you can RESET it. It is important to understand the difference between the two to make sure you set your account spending limit correctly, so that you do not get charged for more than wanted to spend or prematurely stop your ads from running!

Updating your spending limit
Updating your spending limit takes into account the amount you have already spent. For example, let’s say you had a spending limit of $100 and have already spent $50. If you were to update your spending limit to $200, you would only be able to spend an additional $150 ($200 minus $50).

Changes made through updating your spending limit affect the overall account spend limit, and not simply the remaining campaign spend.

To update your account spending limit:

  1. Go to the Billing section in your Facebook Ads Manager
  2. In the Account Spending Limit tab, Click Change
  3. Enter the limit you’d like to use. Keep in mind that you won’t be able to set a limit less than 10% above what you’ve already spent. So, if your current spend limit is $150, and you’ve spent $100, the minimum you can lower your account spending limit to is $110.
  4. Click Change Account Limit

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Resetting your spending limit

When you reset your account spending limit, the “Current Limit” (see screenshot below) won’t change. However, it will reset your amount spent towards the current limit to $0. In other words, you will be able to spend the same amount again before your account stops spending.

To reset your account spending limit:

  1. Go to the Billing section in your Ads Manager
  2. Under the Account Spending Limit tab, click Reset
  3. Click Reset Amount Used

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Removing your spending limit

Be careful! If you have no limit on your account, you can easily spend more than you plan for.To remove your Facebook account spending limit:

To remove your account spending limit:

  1. Go to Billing in your Ads Manager
  2. Under the Account Spending Limit tab, click Remove Limit in the top-right corner

(Note that the limit will take effect in 15 minutes. Any ads that start running before the account spending limit is in effect will be included in the current limit if there is one in place.)

Directions for Facebook Ad Credits:

When setting the spend limit for Facebook ad credits, confusion can arise if you use both the change and reset buttons together. Please follow the instructions below to simplify setting an account spending limit to make sure you do not overspend your ad credit coupon. Facebook is not able to refund ad dollars spent.

  1. When you receive an ad credit coupon code, go to the Billing section in your Ads Manager
  2. Click on the Available Payment Methods section if it is your first credit or Edit Payment Methods section if it is a second credit or more
  3. Add an available payment method and select “Facebook ad coupon” as the payment method
  4. Enter the code when the system prompts you
  5. Then, return to the Billing section in your Ads Manager
  6. In the Account Spending Limit tab, Click Change (not Reset)
  7. Set the account spending limit to the max amount you want spend for the account, which will most likely be the total cumulative value of all the ad credits you have received.Example 1: You have received a $100 ad credit from FB. Once you have entered it into the system (steps 1-4) you will want to set the account spending limit to $100.)Example 2: In this example, you spent the first $100 credit and have received a second credit of another $100. After entering the second credit into the system (steps 1-4 above), you will want to change your account spending limit to $200 (total value of first credit + second credit). The account spending limit is the max spend amount for the ad account.

NOTE: Facebook cannot provide reimbursements for amounts spent beyond ad credits, which will charge to the credit card you have on file. It is your responsibility to set your account spending limit correctly and consistently monitor your account to make sure you’re not in danger of exceeding your total credit value.

Ongoing Monitoring:

It is very important to monitor your account ad spend on a regular basis to make sure you do not spend more than you anticipate.

1. In Facebook ads manager, visit the Manage Ads tab

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2. In the top right hand corner, select Lifetime as the time period (VERY IMPORTANT)

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3. View the cumulative Amount Spent in the table containing your ads information

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4. Compare the total amount spent to the account spending limit to see how close you are to hitting the account spending limit.