Facebook has a powerful feature you should be aware of. You, as a Facebook page manager, have the ability to invite people who have liked your Page post(s) to like your actual Facebook Page as well, if they haven’t done so already.
By reaching out to folks who are already engaged with your cause, you are building a solid supporter community on Facebook. This will cause the reach and engagement of your Page to increase over time and allow you to get your message and content in front of more people.
Besides it’s quick and free to do! We receive emails from folks all the time asking how to set up Facebook ads to earn new Page likes. While this isn’t necessarily a bad idea, it will cost you. By using this new feature, you can reach out to people who have already liked your content and can do so in a very personal way!
How it works
To gets started, log into your ActionSprout account and click on the Timeline tab at the top:
Choose any post with a few “likes” or more and click the more button:
In the menu that opens, select the small people tab, and then towards the bottom the invite people button:
This will open the feature inside of Facebook and give you the opportunity to start inviting!
When finished, carry on with Facebook or navigate back to ActionSprout.
What do the invites look like?
The invites you send will come from your Facebook page and will appear as a notification on Facebook. Once the supporter clicks on the notification they can choose whether to take you up on your invite or not. Most folks will as they have already shown interest in your page by engaging with your posts in the past.
Unfortunately this Facebook feature does come with its share of bugs. From time to time it is normal to encounter a bug where instead of inviting supporters to like your Facebook page, it is displayed as a friend request instead. If you see this do not use the feature.
You’ll want to report the bug directly with Facebook: https://www.facebook.com/help/326603310765065
Usually, this bug will fix itself in a few days or up to a week’s time.