Does your nonprofit use fake or "dummy" Facebook logins to access your organization’s Facebook page? If so, you’ll need to switch to your team’s real Facebook profiles… TODAY.
Why so urgent?
Facebook is cracking down hard on fake accounts. Following the 2016 US presidential election and subsequent elections across the European Union, Facebook is under increasing pressure to go after anyone using its platform to perpetuate false information.
What’s their plan of attack? Well, first on their list is cracking down on fake profiles. Even though most fake logins aren’t created nefariously, if your nonprofit uses one, you will be caught in this sweep.
As Reuters reports,
“Facebook said it would go after amplifier accounts based on behavioral analysis that shows signs of inauthenticity.”
In other words, if their systems finds any fake profiles, they will shut them down. No questions asked. And if those profiles were your only way to access your nonprofit’s Facebook page? You’re fresh out of luck. Granted, you could try to work with them to regain access, but that often takes weeks or even months. What if you have events, fundraising efforts, or stories to promote in the meantime? Trust us. You don’t want to find yourself in this situation. We’ve seen it happen to way too many nonprofits, and it’s not pretty.
That’s why we created this article. We’re here to walk you through everything you need to know to help protect your nonprofit from losing access to its Facebook page.
Make the time, make the change, and save yourself the headache.
Facebook Pages and Personal Profiles
According to Facebook’s Terms of Service, you’re only suppose to operate a Facebook page via a real Facebook profile. A lot of people think they can (or even should) set up a separate personal profile to avoid a presumed public connection with a page, but Facebook specifically does not want you to do that. If you do, it makes it that much harder for them to determine who’s being sketchy and who’s not.
Your one real, personal profile is suppose to be your key to all of your other activity on Facebook. The platform was specifically designed to work this way, with your personal data kept completely safe and separate from any public groups and affiliations you operate. Your profile isn’t publicly tied to those other Pages in any way.
As a matter of fact, using real profiles is actually more secure for your organization overall. For instance, let’s look at the six different types of page roles you can assign a teammate:
As you can see, you can limit access to different portions of your Facebook page depending on how much access that teammate needs. This is especially important for new employees, interns, volunteers, and other helpers..
One of the major problems with fake profiles is that they’re often given full administrative access without regard to these important distinctions. This can quickly become a nightmare if someone leaves the organization, is unhappy for some reason, or would like to otherwise put your Facebook page at risk, from the inside out.
By using your teammates’ real names and assigning them appropriate roles, you can also help keep track of who did what. For example, if something gets deleted that shouldn’t have, and it was done using a fake profile, it’s impossible to know who really performed that activity.
Why put your organization through an internal witch hunt when simply using real profiles could’ve cleared up that confusion in the first place? Again, we’ve heard too many horror stories…
Making the Fix
Fixing this issue will take you less than five minutes. Seriously.
First of all, there is no limit to the number of profiles you can give Page access to. That said, only admins on the page may give those permissions to others.
If you’re an admin for the page, simply follow these instructions to start granting access to the appropriate parties:
Click Settings at the top of your Facebook page.
Click Page Roles in the left column.
3. Type a name or email in the box. If the person is your Facebook friend, begin typing their name and select them from the list that appears. If the person isn’t your Facebook friend, type the email address associated with their Facebook account.
4. Click Editor to select a role from the dropdown menu.
5. Click Save and enter your password to confirm.
This teammate will now receive a notification letting them know they have been given permission to access the page. Now, when they log into Facebook using their normal personal profile, they will be able to easily access and navigate to that page, like this:
Once you’re finished adding everyone who should have access (with their real personal profiles), make sure to remove any fake profiles that still have access to the page. If you leave those profiles up, they could cause unnecessary risk to your organization. Be safe, not sorry.
And remember, when you need to add someone in the future, use their real profiles and follow the steps above. You can even bookmark this guide to help.
The days of using fake Facebook profiles are quickly coming to an end. While nonprofits often don’t mean any harm by creating them, they are against Facebook’s Terms of Service and how they’ve specifically designed their platform. With the sheer number of pages on Facebook (40-million to be exact!), Facebook simply doesn’t have time to sort through which fake profiles are being used for good or ill.
Your best bet is to simply follow the Terms of Service, and it’s for your benefit, too. Don’t put yourself and your nonprofit at serious risk of losing page access, not mention getting on a Facebook list of people who are truly up to no good.
If you ever have questions or concerns please reach out to us at firstname.lastname@example.org