In order to use Facebook ads to reach more voters you have to first complete a number of steps so your ads can contain a paid for by disclaimer.
Step 1 - personal setup
Step 2 - Organization setup
Step 3 - Confirm and start promoting
Log into your ActionSprout account and check the status of your ad setup in the dashboard section and quickly promote posts after scheduling them or from the timeline section.
If video is your thing here is a walkthrough.