As the coordinator of your organization's Facebook Page, it's likely you want to reach as many supporters as possible.
There are many ways to do so, but we have found time and again, the most effective strategy is to practice "content curation". In other words, sharing the most popular videos, images and articles that pertain to your cause.
The trick is to find and share this content to your Facebook Page with commentary from you that frames it for your audience.
Our Stories feature makes finding this content super easy! That just leaves the choosing and framing to you.
You can find Stories at the top of the left hand menu.
The app will invite you to choose some topics to follow:
Choose from popular Topics at the top of the menu:
Or scroll down and find topic group(s) that relate to your cause to follow granular, related subjects:
Once done, you'll have a daily feed of the best, most popular content around your cause!
Then, when you find a story you'd like to share, just click the Share button at the bottom of the story card:
This will open the sharing menu to the right of your screen. This will automatically select the next best time to schedule the post to reach as many people as possible.
Trending VS Recommended
You'll notice Stories is divided into two sections. Recommended and Trending. Recommended content primarily comes from our inhouse journalism team. They work hard to bring you the best stories in the news now. We also get help from trusted partners and organziations in the field.
Trending content is the "most popular" content for a given topic. The tool decides what's "popular" based on the number of reactions, comments, shares, clicks, views...ETC the piece of content received on Facebook. In other words, this is the most talked about, shared, "viral", if you will, content for the topic(s) you follow.
Sharing any of this content on your own page, with your commentary, is likely to reach and engage more people than usual. And don't forget! Our tool automatically picks the next time a major wave of your Facebook page fans and followers will be online again.
Have any questions? Reach us at firstname.lastname@example.org. We're always happy to help!