Let's get real here for a moment. Facebook ads are hard. And even harder to use correctly if you talk about issues that are important and relate to society. But they can be a super effective way to promote stories about issues you and your supporters care about, if you get them setup correctly!
Facebook Business Manager
First things first, make sure you have a Facebook business manager account setup for your organization. Make sure it manages both the Facebook Page and the ad account you want to use. This is very important.
The person who sets up the disclaimer for the Page must also be verified by Facebook. To get verified, or check that you are or not, log into the Facebook Page in question. Open Settings then Authorizations in the left hand menu. (This is done under Business Manager.)
It will ask you to select your country first:
Then show you this page:
Under Confirm your identity I can see I haven't been verified yet. I'll click the Get Started button and follow the steps to get verified:
These precautions prevent malicious entities and people who aren’t U.S. citizens from running fake political ads. This process can take up to 10 days (Facebook sends a code to you through the mail), so we recommend that you start it right away, as it is required to set up ad disclaimers.
Setup a disclaimer
Facebook requires all ads that deal with political or important issues, to be public and run by real people. Remember, anyone who is going to start running ads, needs to get verified.
Once that is done, you can go into the "authorizations" section under your Facebook page settings, and create the disclaimer. Just click the Create button:
It will ask you to select organization type first. If none of these match, choose the fourth option, other:
This option will ask you to provide your organization's information. Follow the steps on screen to complete the process:
More discussion on setting up a disclaimer can be found in this short video. Also please check out Facebook's help article for further reader.
Link the disclaimer to an ad account
You're almost done! All that's left is to link your disclaimer to the ad account you're using to run ads:
Just click the begin button. That will bring up the following screen:
You will need to have a payment method setup for the Facebook ad account. You can use either a credit card or PayPal.
You'll want to use custom and saved audiences so you only pay to reach the people who are most likely to engage with your stories. In order to do that you'll need to agree to the Custom Audience terms of service under the audiences section of your Facebook ad account.
Have questions? We’re here to help. Reach us at firstname.lastname@example.org.