Let's cut right to the chase, the answer is at least once a day, if not a bit more.
That's right. In order to determine which of your stories to show to people, Facebook needs what are called signals.
Signals are the interactions people take with your posts. Things such as liking it, commenting, sharing, or clicking on it. The more positive signals someone has given related to your page the more likely they are to see your new posts.
But the reality is you probably don't have the time to be creating and posting a story every single day. Especially on weekends, or evenings, when most people spend time on Facebook.
But that's ok, because Facebook lets us schedule posts to publish in the future.
When you hit share on a story in ActionSprout, we automatically pick the next best time to publish the story based on your own Facebook page analytics.
The goal is to have a weeks worth of posts, scheduled at the perfect times each day for your page. Once you get comfortable with scheduling, you can get your whole weeks worth of posts queued up in a single 20-30 minute session once a week!
Have questions? We’re here to help. Reach us at firstname.lastname@example.org.