Social Actions help nonprofits move their digital supporters beyond simply reacting to, commenting on and sharing their posts on social media. Social Actions invite supporters to sign petitions, participate in polls, RSVP for an event and so much more!
No matter the type of Social Action, name and email address are collected from everyone who completes it. Here's more information on how that works Otherwise, let's dive into creating a Social Action!
To get started, log into ActionSprout and select the Facebook Page that you'd like to work with from the Accounts screen.
Open the Social Actions section of your account, found in the left hand menu. In the top right corner of your screen, click the Create Action button.
This will open a menu where you can choose which type of Social Action you'd like to create.
Don't worry about choosing the "wrong" Action type. All actions are fully customizable and do the same job under the hood. (Collecting name and email address)
Once you've chosen, you'll be dropped into the Action creation screen. At the top, you'll find a place to fill in the basic information of your Social Action, like Title and Call to Action.
Just to the right of this, you'll find a handy preview of the Social Action as you build it:
Once you're finished creating your new Social Action, it's time to share it with supporters! Make sure you Save Changes, at the bottom of the screen first!
Then click the green Share button at the top of the screen:
This will open your sharing menu. Enter the message that you’d like to include, and when you’d like it to appear on Facebook. We strongly suggest using the Recommended Post Time, whenever scheduling content to Facebook. This time is pulled directly from your Facebook Page Insights, and is unique to your Page:
That's it! Then, as supporters complete your Social Action, you'll start to see results under the Activity tab:
Have questions? Ask us at firstname.lastname@example.org